BLENDING THE PSYCHOLOGY OF SUCCESS WITH THE PHYSIOLOGY OF PERFORMANCE.

YOKE & STONE is a name rich with symbolism. “Yoke” is what oxen and/or horses are put in to work, it also means “balanced scales”. The Yoke is the burden, or responsibility and the Yoke is utilized because the responsibility is great and the burden is heavy. We all will undertake our own individual “Yokes” in life, and our responsibilities and burdens like those of the ox or horse are often great and heavy. We exhibit a courage when we take a “Yoke” upon ourselves, especially when that “Yoke” of burden or responsibility is great and heavy. The “Yoke” reminds us that opportunity/ blessing always require effort/work on our part. Excellence is defined as harmony (balance) between one’s ideals and his behavior. Thus “Yoke” is a symbol of “Excellence”. It is also well understood by those acquainted with success, that collaboration with others is the surest way toward successful outcomes. The “Yoke” therefore also stands for Collaboration.

The 2nd part of the name “Stone” is used here as the description of “Yoke”. It is not enough to undertake a great responsibility, we must also have our actions be as “Stone”. Begin with the end in mind. Dream by the mile, but work by the inch! Be prepared to beaten upon by fierce and opposing circumstances but remain undaunted and immovable like a “Stone”. We ought to build well the legacy of our success and ensure that our success may be a safe-haven for others; and it must be built to last. Therefore, Yoke & Stone is a way of being. In short it means ‘To take courage and be willing to do great things with personal excellence and collaborative efforts with others, and with a persistence and a quality that lasts, and that can withstand the scrutiny of opposition.’